The tendency to splurge seems to come naturally to Punjabis ,but a Ludhiana youth recently took things a bit too far by purchasing a mobile number for Rs 15 lakh. Is it primarily due to spendthrift nature of Punjabis that the state has become a favored destination for leading brands?
If Punjabis do not get over their spending ways, the rift between rich and poor will widen , leading to social unrest.(source-Hindustan times. 14aug)http://timesofindia.indiatimes.com/Rs_1550_lakh_for_a_VIP_mobile_number/articleshow/2237339.cms
here seems to be no limit to price tags on status. Even so, paying a jaw-dropping Rs 15.50 lakh for a fancy cell phone number is clearly India’s most expensive ring. That’s the amount Ludhiana lad Amit Malhotra coughed up for 9780000000.
Even for a city known for its if-you-have-it-flaunt-it attitude, Ludhiana, which has the most Mercs per capita of any Indian metro and where Rs 6 lakh suitlengths are common sartorial acquisitions, Amit’s new number has become an emblem of status.
But 15 lakh yaar , 15,00,000 INR for a mobile number. “Tagde baap da hi putt hona”(a brat heir backed up by a is loaded , say fully loaded father)
Punjabis are in habit of living life king-size, their tendency to be different from others do not restrict them from loosening their pockets . Punjabis zest for life, combined with one-upmanship, is phenomenal, whether in cozy comforts of their homes or at the battlefront. Living in present is the motto, working hard, earning enough and blowing it away in their penchant for showing off.
Is it that Punjabis don’t know how to spend?
They will spend lavishly on palatial houses and luxury cars (having the highest number of pajero’s running on its roads,Punjab have numerous imported vehicles including BMW n volkswagons )
this reminds me of an incident -told by a friend of mine residing at his native village. During the real estate boom , most of the landlords of his village including them sold their lands and brought a fleet of 19 skodas sayin “sara pind ‘skoda’ di rail(train) bana ke liyaya si”
Be it d such lavish spending is undoubtedly the result of cash inflow from sources like real estate and NRI remittances.
Certainly Punjabis are all around the globe (dere’s a local saying alloos (potato) , coke n sardars can be found anywhere in the world )
By paying 15 lakh for a mobile number this youth might have tried to create history, get real dude, thou should have bought a ‘VERTU’ instead. 
I ill wrap this ‘CRAP’pella by this old saying, “khada peeta laahe da,baaki ahmed shahe da “ (whateve you spend on yourself is yours rest ill be taken away)
Wealth is like sea water; the more we drink, the thirstier we become; the same is true of fame.- Schopenhauer
http://www.threegmobile.net/gallery/vertu/
http://www.dialaphone.co.uk/blog/?p=73
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